New business models for Peepl.
At Peepl, we talk a lot about new business models, and new opportunities to create business relationships and practices that were not possible before.
Our focus is on how we can use blockchain, smart contracts and the Peepl Network’s token, to reduce sales & marketing costs for our network partners, bring them next generation technology for next to nothing, and help to supercharge their growth in previously unachievable ways.
But this is weird right — New business models? Smart contracts? Blockchain? Eek!
Well, not so fast. All technology seemed complex and hyper-specialised when it first came out. But looking back, those technologies, and the business models they went on to power, now just seem like pure common sense.
Take, for example, location data. When the American military wanted to better guide their submarines around the globe, some very smart people, and their teams, created the early iterations of the Global Positioning System (GPS).
Little did they know that within 50 years of their technological breakthrough, the system would be helping people in their local communities find each other, hook up for dates, and in lots of cases, start life-long relationships.
Apps like Tinder, Grinder, Bumble and the rest disrupted the business model of writing in the ‘seeking’ pages at the back of newspapers such as the one above, and supercharged the dating industry into a global, multi-billion dollar industry, with every taste, every niche, every locality catered for. None of it would be possible without smartphones and GPS.
This is not the first technological breakthrough that led to ‘new’ business models, that were never possible before.
When US entrepreneurs noticed the automobile boom of the 1940s was finally reaching young adults, who had expendable income and also valued watching movies in comfort and privacy, it sparked a boom in drive-in cinemas. By the late 1950s there were thousands of drive-ins across the country, some accommodating as many as 2,500 vehicles. You can’t imagine that many people chilling on their horses watching a movie!
So, where does that leave Peepl?
Our team have been working for various organisations on blockchain, smart contracts, local digital currency, mobile apps, crypto currency and digital marketing over the last 4 years.
We all came together in January 2021, to use our varied experience to bring opportunities for new, weird, interesting, and never before seen business models to socially conscious entrepreneurs & businesses, helping them use our innovative mobile payments and rewards technology to solve a myriad of business challenges in unique ways.
Here are some challenges faced by the types of businesses we want to work with:
Sales & Marketing Costs
- Advertising & marketing costs for businesses without significant capital is prohibitive to growth
Our networked, affiliate payments and rewards make it really easy for businesses to appear / be promoted by other businesses. This means that your business will only pay when an order or sale is made.
Pretty nifty in our book.
Technology Costs
- Mobile tech and useful mobile apps for customers are expensive to make
We have open sourced our tech, which means anyone can take and re-use it. Innovative parts of our mobile apps can be re-used by our network partners at low cost to them. And if a partner takes our technology and improves it, it’s fed back into the network, so everyone benefits.
This means your business can access mobile app based tools and services at hardly any cost to you.
Opportunity Costs
- Value and revenue you create for other businesses is hard to capture, retain or profit from
When you join the network as a partner, or buy something as a customer using our tech, you become an owner of the network. You will have the opportunity to have a say in its development, and benefit from its growth.
That is a new way to look at business, growth and collaboration and we get excited about this.
Creating the sustainable, resilient, connected and equitable local economies of the future is what drives the Peepl team. However, to do this, we need to use our tech to reduce cost and increase opportunity for our network partners.
We will achieve this by using new business models that were not possible before.
GPS would go on to make finding a double jointed supermodel easier. When a couple who met on Bumble are at the altar, they are not thinking about GPS.
The Peepl Network wants to be the GPS of the new economy, in the background, surprising and delighting our partners and their customers with new, never before possible business models and opportunities.
Prospective partners, or those interested in local economies thriving, can find out more about Peepl at www.itsaboutpeepl.com.
